With campaigns such as ‘Complaints Welcome’ and ‘It’s Rude Not To Stare’, Channel 4 are at the forefront of bringing daring campaigns to our screens. Their most recent campaign, ‘Altogether Different’, really captured my attention, inspiring me to bring the campaign to life in a physical space. Deciding to make a Channel 4 ‘playground’, each piece of the logo is united either by a reference to one of the channel’s programmes, or simply by being something that is altogether different. I wanted to physically make as many elements of the sculpture as possible. Working to the scale model 1:100, I used wood work, metal work, ceramics, resin casting and 3D printing, challenging myself to work in areas that push the boundaries of what defines graphic design. So whether sitting on a giant Gogglebox inspired letter cushion, or swinging under a gigantic giraffe, this fully immersive installation is designed to bring joy to all ages, celebrating what Channel 4 is and does.