Working for Pernod Ricard as a Junior Creative, I was involved in the Malibu ‘22 Christmas campaign right from the start. With a fast turnaround it was a great project to work on! My primary role was ideating what the campaign could be and subsequently exploring ideas for the activation and amplification of #deargemma. Throughout the project, I was very involved in keeping the decks up to date with research and suggestions for the shoot.
On the day of the shoot I performed an active role of set dressing as well as sourcing and collecting items needed to make the day run smoothly. The campaign was great fun to work on and was a great success for Malibu, receiving thousands of impressions on socials and being picked up by national press.